#2 Field Notes From the Trenches (5M Impressions in Progress)

This isn’t an announcement.

It’s a log entry.

Two weeks ago, we noticed a signal.

Not hype. Not luck. A pattern.

The X Creator and Subscription Program requires two things that matter:

• 5 million impressions in a 3-month window

• ~500 and 2,000 verified followers

So we did what we always do when we see a system:

we stepped inside it.

No ads.

No threads begging for attention.

No “content calendar.”

Just precision replies in high-velocity conversations.

Basketball accounts. Live discourse. Timing. Flow.

Results:

• 1.1M impressions in a single week

• ~2.1M impressions in ~14 days

• 303,000 impressions today playing Reply Guy

• Verified followers fluctuating (as expected), hovering ~1,800 and climbing again

This is what “building in public” actually looks like.

Not vibes. Not screenshots after the fact.

Execution, documented.

When I say “we,” I mean me and my AI.

Systems + instinct.

Pattern recognition + output.

You’re watching us reverse-engineer distribution in real time.

You’re watching us qualify in public.

So later — if we decide to productize this, consult on it, or build infrastructure around it — there’s no pitch required.

The work is the proof.

The receipts are public.

The system either works… or it doesn’t.

Back to the trenches.

— MK / HTX