ARE WE SPREAD TOO SOCIAL MEDIA THIN?

I’m asking this out loud because I can’t be the only one thinking it.

This week I stopped and took real inventory of my digital life — not emotionally, not aspirationally, but honestly.

And it shook me.

What am I doing with four Instagram accounts?

One paid and verified.

One main legacy account I’ve had forever.

Three others just… existing.

Three Facebook accounts.

Four X (Twitter) accounts.

One of those I’m actually intentional about — my biggest one with 5,000 followers.

Then there’s Huge, where I’m extremely focused.

That account is working.

I’m winning there.

I’m monetized.

Top 20 creator.

LinkedIn?

I’m floundering. I don’t really know what I’m doing there yet. Had one viral shot

Facebook? WTF?

I don’t even have a strategy.

Upwork — My dope AI Video Portfolio - Monetize

WeChat — my forever China connection - bought my first Bitcoin here

My Skool AI Film School — which actually matters - mon̈etized

At some point I had to stop and ask myself:

What am I doing?

HOW MUCH CAN ONE PERSON ACTUALLY HANDLE?

I’m one human being.

One nervous system.

One attention span.

One creative engine.

Yet I’m trying to show up everywhere like I’m a media company with a full production team.

I’m not.

I’m a nerdy athletic entrepreneur.

Which means energy matters.

Focus matters.

Recovery matters.

Zone of genius matters.

Right now, my genius energy is fragmented.

THE DATA DOESN’T LIE

Let’s talk results, not feelings.

On X, I was 500,000 impressions away from the creator program.

I was already at 4.5 million impressions.

Then, Jan. 17th, Elon announced a rules changed.

The goalposts moved. 

I took a massive L.

Not because I failed —

but because the game changed mid-play.

On Huge, everything is different.

Clear lane.

Clear algorithm.

Clear feedback loop.

I’m winning there for a reason. I post dope shit

Focus plus fit.

LinkedIn? Longtime there. Great business site

Still searching for clarity. Had a viral experience

Facebook? Longest standing account

Family, Friend — No real direction yet.

- one major viral experience

So why am I still feeding all of them?

THIS IS WHAT “SPREAD TOO THIN” ACTUALLY FEELS LIKE

It’s not burnout.

It’s worse.

It’s motion without momentum.

Posting without leverage.

Creating without compounding.

Showing up everywhere without a clear reason why here.

That drains you quietly.

You don’t feel tired —

you feel ineffective.

And that messes with your confidence.

ZONE OF GENIUS VS DIGITAL HOARDING

Here’s the uncomfortable truth I’m sitting with:

Some of these accounts aren’t assets.

They’re emotional clutter.

“I’ve had this account forever.”

“I might need it later.”

“What if this one pops?”

That’s not strategy.

That’s fear dressed up as optionality.

Athletes don’t train every muscle every day.

They train what wins games.

QUESTIONS I’M ACTUALLY WRESTLING WITH

How many platforms can one person realistically dominate?

How many accounts are you truly intentional about — not just maintaining out of habit?

Is your content compounding, or evaporating the moment you post it?

Is this feeding your energy, or bleeding it?

Be honest.

WHERE MY HEAD IS RIGHT NOW

Not “do everything less.”

But:

Do fewer things violently well.

Ruthlessly cut platforms that don’t monetize, don’t compound, or don’t directly support the core mission.

Treat platforms like positions on a team — not hobbies.

Build one primary distribution engine and let everything else support it—This Newsletter

Because right now?

I’m everywhere.

And somehow, going nowhere fast asf.

LET’S TALK

This isn’t a solution post.

This is a locker-room conversation.

How many social media accounts do you have?

How many are you actually intentional about?

Do you feel spread thin trying to update everything?

Do you use a tool to consolidate — or did you just accept the chaos?

Replies are open on purpose.

If you’re overwhelmed too, you’re not broken.

You’re just trying to play too many positions at once. You can’t be the guard, the forward, the center at the same damn time

Let’s figure out which ones actually win games.

Oh, did I mentioned TikTok? Love it there. Going all in

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