Elon Musk, Zuckerberg & Cuban Walk Into a Bar...

2 minute read

Yesterday someone told me I should move my audience to Bluesky.

Last year everyone said the future was X.

Before that it was Instagram.

And of course we still have to post on Facebook, because apparently everyone’s aunt still lives there.

Meanwhile someone else insists the real free-speech future is Rumble

So creators do what creators always do.

They open six apps.

Post the same content six times.

And pray to the algorithm gods.

Somewhere in Silicon Valley

In my head there’s a private room somewhere in Silicon Valley.

At the table sits Elon Musk, refreshing engagement numbers on X.

Across from him, Mark Zuckerberg quietly launches another algorithm update nobody asked for.

And leaning back in his chair is Mark Cuban, watching creators sprint between platforms like athletes chasing free-agency contracts.

Every few minutes one of them asks:

“Are they still posting?”

A staff member checks the dashboard.

“Yes sir.”

“They’re posting on Instagram… Facebook… X… Bluesky… and three new platforms that launched this morning.”

The billionaires nod.

“Excellent,” one of them says.

“Release another algorithm update.”

The Dirty Secret of Platforms

Every platform says the same thing:

“Build your audience here.”

What they really mean is:

“Rent your audience from us.”

Algorithms change.

Reach disappears.

Accounts get throttled.

And suddenly your 500,000 followers turn into 3,000 views overnight.

Not because your content changed.

Because the rules changed.

The Real Internet Rule

Post everywhere.

Experiment everywhere.

Play the algorithm game if you want.

But never build your entire house on rented land.

Build something you control:

• a newsletter

• a community

• a customer list

• a product

Platforms will rise.

Platforms will fall.

But ownership compounds.

Somewhere in Silicon Valley, another platform just launched.

Creators are already signing up.

And the billionaires?

They’re ordering another round of drinks.