- The Athletic Entrepreneur
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- I did 100 squats while writing this newsletter. Here’s why
I did 100 squats while writing this newsletter. Here’s why
Why Sitting All Day Is Quietly Killing Your Output

The Year-End Moves No One’s Watching
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Let me remind you who you’re listening to.
I played Nike Battleground at 42–43 years old.
I hit 50 pull-ups straight last year on film.
I hit 105 squats straight last year on film.
Yesterday—100 squats straight—while writing the Allen Iverson newsletter.
Not before.
Not after.
During.
This isn’t motivation content.
This is proof of system.
I’m not guessing.
I’m not theorizing.
I’m not “getting back in shape.”
I’ve lived inside a trained body for decades.
Most People Are Exhausted Because Their Bodies Are Sedated
Here’s the hard truth no productivity guru will say:
You’re not tired from working.
You’re tired from being still too long.
Sitting is not neutral.
It’s compressive.
It shuts down hips.
It dulls circulation.
It turns your nervous system into soup.
Then you wonder why:
Your brain fades at 2 p.m.
Your back hurts
Your mood drops
Your creativity dies
Your “discipline” disappears
That’s not a mindset problem.
That’s a body mismanagement problem.
Athletic Entrepreneurs Don’t Separate Work From Training
This is where we break from everyone else.
We don’t:
“Finish work, then work out”
“Schedule fitness”
“Wait for motivation”
We weaponize movement during work.
Static work requires dynamic interruption.
Period.
You sit for hours?
You must move.
Not later.
Now.
This Is How a Lifelong Athlete Actually Operates
When pressure builds in my hips from sitting:
I don’t complain
I don’t stretch for 30 seconds and pretend it helped
I move weight through space
Squats.
Pull-ups.
Push-ups.
Lunges.
Two minutes.
Sometimes less.
That’s not a workout.
That’s maintenance of a high-performance machine.
And I’ve seen the results:
At 40+
While working more than ever
While building companies
While creating daily content
While thinking at a high level
This is a lifeline, not a phase.
The AE Rep System Exists Because Chaos Needs Structure
We don’t do random movement.
We do AE reps.
AE 25 — wake the system
AE 50 — reset energy
AE 75 — break fatigue
AE 100 — full nervous system override
No gym.
No excuses.
No outfit change.
No ceremony.
Work → Move → Continue.
That’s it.
Why This Newsletter Exists
I didn’t start this newsletter to inspire you.
I started it because most people have forgotten what a trained body feels like.
I’m not here to be relatable.
I’m here to rebuild athletes in disguise:
Entrepreneurs
Creators
Operators
Builders
Thinkers
People who work with their minds but refuse to let their bodies rot in the chair.
There Is No One Else Teaching This Like This
Let’s be clear.
Most fitness people don’t work.
Most business people don’t move.
Most productivity people don’t train.
Most athletes retire mentally at 30.
We don’t belong to any of them.
We are Athletic Entrepreneurs.
We distribute energy.
We interrupt stagnation.
We train inside the workday.
We stay dangerous on purpose.
Final Word
If your body can’t support your ambition,
your ambition will eventually collapse.
This system works because it’s built by someone who never stopped being an athlete.
Not for likes.
Not for nostalgia.
Not for ego.
For survival.
For clarity.
For longevity.
Now get up.
AE 25 reps.
At least
Right now.
Then get back to work.

