I’m not blasting the e-book link today.

When this newsletter started, I promised the first 100 subscribers a free e-book.

We’re now at 231 subscribers.

The e-book is finished.

It’s ready to go.

But here’s the situation.

I want to give it to all 231subscribers.

But,

Too few people pay attention.

They don’t open.

They don’t reply.

They don’t interact.

They ghost.

And I’m not building a ghost list.

So we’re flipping the switch.

Here’s the deal (simple, clean, no games):

If you want the e-book, you need to reply to this email.

That’s it.

No forms.

No funnels.

No landing pages.

Just reply and say “Send the e-book.”

If you reply, I’ll personally send you the link.

If you don’t reply, you don’t get it.

Not because I’m petty.

Because attention matters.

Why I’m doing this

This isn’t about punishment.

This is about signal vs noise.

I’m writing.

I’m building.

I’m shipping.

And I want to know who’s actually here.

If nobody replies?

Cool. I’m off the hook.

I honored the offer. The door was open.

If people reply?

That tells me everything I need to know about who this is really for.

Final reminder

You don’t need to convince me.

You don’t need a long message.

Just reply.

Two words is enough.

“Send the e-book.”

Let’s see who’s paying attention.

Regards

Michael Kennedy