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There is a quiet crisis happening online. Not among scammers. Not among amateurs. But among creators. The unintentional ones. They post constantly. They experiment endlessly. They talk about monetization daily. And yet—they stand for nothing. Which means they fall for everything.

The Unintentional Creator Has Three Traits

You’ll recognize them immediately:

1. They chase formats instead of principles. Reels today, threads tomorrow or carousels next week. No philosophy, no through-line, no memory.

2. They monetize before they clarify, products before purpose, offers before audience, selling before understanding who they’re selling to.

3. They build audiences they don’t understand while gaining attention without trust, and reach without resonance. They build numbers that disappear the moment they stop posting. This is not a talent problem, it’s an intention problem.

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Monetization Noise Is the Most Dangerous Drug

The feeds are filled with receipts. 

“This creator made $40K.” 

“This one cracked UGC.”

“This one sells prompts.”

“This one went faceless.”

What you don’t see is the cost, the identity drift, the audience confusion, or the creative burnout disguised as productivity.

If you don’t choose a direction, the algorithm will choose one for you, and If you don’t build a philosophy, you’ll rent attention forever.

I Was Distracted Too

I chased lanes. I tested ideas. I mistook motion for progress and it looked like growth, it felt like momentum. But none of it was inevitable. Over time, something became clear: The work I returned to when no one was watching was the work I was meant to build on.

Writing, AI filmmaking, translating lived experience into signal.

Not because it was trending but because it was authentic. That’s how we find our lane that lasts.

Community Is the Only Real Moat

Without community you have nothing. No leverage, no durability, no future. Products don’t matter without trust. Services don’t scale without belief. Content doesn’t compound without belonging.

That’s why I’m building this newsletter. That’s why the goal is 100,000 subscribers. Not vanity, not density, but a community that understands:

– what I stand for

– what I create

– what I offer

– and why I offer it

When community comes first, monetization becomes a byproduct—not a scramble.

Burnout Isn’t a Work Problem 

It’s an identity problem because you can’t build on every platform. You can’t chase every opportunity, you can’t be everything. Yes, serial entrepreneurship is possible but it requires structure, training, and the ability to silo without fracturing.

Most people don’t want to hear that because we just want the shiny object. And shiny objects don’t build legacies. They build graveyards of abandoned projects.

The Line You Eventually Have to Cross

Purpose first and passion sharpens it. Understanding locks it in. Only then do products make sense. Only then does content feel clean. Only then does monetization stop feeling desperate. You don’t need another strategy. You need clarity. 

Stand for something and build it intentionally, or accept the fact that the internet will sell you everything because there is no neutral position.

Michael Kennedy