Who Reads Anymore? The Ones Who Win

In partnership with

Short videos. Endless scroll. Five-second attention spans.

So let me ask you something real:

Who actually reads anymore?

Not skims.

Not screenshots.

Not captions.

Reads.

Back in the day, books were the gateway to knowledge.

Today, education is decentralized.

Everything lives in your phone.

You can learn from podcasts, YouTube, AI, and social feeds.

So why bother reading?

Here’s why:

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Reading Gives You Something Scrolling Never Will

Depth.

Videos give information.

Reading builds thinking.

Reading forces focus.

It trains patience.

It sharpens decision-making.

And in business, those three things compound.

That’s the part most people miss.

This isn’t about nostalgia.

It’s about competitive advantage.

Because while most people are consuming noise…

Readers are building frameworks.

Readers are connecting ideas.

Readers are upgrading their mental operating system.

That matters.

Especially for entrepreneurs.

You don’t get leverage from motivation clips.

You get leverage from clarity.

And clarity comes from sitting with ideas long enough for them to change how you think.

That’s what reading does.

So the real question isn’t:

Who reads anymore?

It’s:

Who is willing to slow down in a fast world —

so they can move faster later?

That’s the difference.

That’s the edge.

Call To Action

If you made it this far, you’re already in the minority.

Most people won’t finish this.

They’ll scroll.

They’ll swipe.

They’ll say they’re “busy.”

And they’ll stay exactly where they are.

So here’s your move:

Pick one thing to read today.

Not skim.

Not half-read.

Read.

Ten pages. Five minutes. One chapter.

Then reply to this email with one sentence about what you learned.

Not for me.

For you.

Because discipline starts with attention —

and attention is the new currency.

If you can’t control that…

you don’t control your future.