Why Don’t You Have a Newsletter?

Let me ask you something directly.

Why don’t you have a newsletter?

Not a trick question.

Not a flex.

Not judgment.

I’m asking because I didn’t either — and I should have.

I’ve been on social media for almost 25 years.

Posting. Sharing. Creating. Teaching. Commenting. Going viral. Falling off. Starting again.

And for all that time, I never curated a single email list.

No ownership.

No direct line to readers.

No leverage.

Just vibes… and algorithms.

What I Didn’t Understand Back Then

I thought social media was the audience.

What I didn’t understand is this:

Social media does not belong to you.

Your audience there is rented, not owned.

Your content has zero guaranteed monetization value unless you’re inside their program.

And if you’re not?

You’re building traffic for someone else’s business.

That’s it.

What Changed for Me

The moment I understood newsletters, everything clicked.

A newsletter isn’t just “emails.”

It’s not spam.

It’s not outdated.

A newsletter is:

• Direct distribution

• Audience ownership

• Monetized media

• A compounding asset

When someone subscribes, they’re saying:

“I want to hear from you.”

Not when the algorithm feels generous.

Not when a platform pushes your post.

Every time you publish.

The Power of an Email List (That No One Explains)

Let’s be very clear.

If you have:

• 100 emails

• 1,000 emails

• 3,000 emails

You have leverage.

That list is:

• A feedback loop

• A testing ground

• A monetizable audience

• A signal to investors, partners, and collaborators

It doesn’t matter if you’re:

• A coach

• An athlete

• A creator

• A founder

• Or just someone with a point of view

If people resonate with your thinking, a newsletter turns thought into media.

Why I’m Writing One Now

Because now I understand this:

A newsletter turns my ideas into owned media.

Owned media attracts:

• Subscribers

• Opportunities

• Investors

• Collaborations

• Revenue

Clicks matter.

Reads matter.

Consistency compounds.

And yes — this newsletter is monetized.

Not in a sleazy way.

In a media business way.

The things I publish now:

• Have value

• Can scale

• Can be measured

• Can be built on

That wasn’t true before.

This Is Me Passing the Baton

I’m writing this for:

• Coaches who post every day but own nothing

• Athletes building brands on borrowed platforms

• Creators stuck chasing reach instead of readers

• “Average” people with uncommon perspectives

You don’t need:

• Millions of followers

• A fancy setup

• A perfect niche

You need:

• A point of view

• Consistency

• And ownership

That’s it.

So I’ll Ask Again

Why don’t you have a newsletter?

And if the answer is:

“I didn’t really understand it…”

That’s fair.

I didn’t either.

Until now.

—

Athletic Entrepreneur

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