Why I Write These Newsletters

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For a long time, I thought I was building something.

I was posting.

Engaging.

Sharing value.

Doing all the “right” things.

And then it hit me.

I didn’t own any of it.

Every post lived on rented land.

Every follower was borrowed.

Every like, view, or impression was permission-based.

The platform could deb oost me.

Shadow-ban me.

Delete my account.

Disappear tomorrow.

And if that happens?

Everything I “built” goes with it.

Let me ask you something:

If your account vanished tonight, who could you still reach tomorrow?

Exactly.

Where Expertise Becomes a Real Business

Kajabi was built for people with earned expertise. Coaches, educators, practitioners, and creators who developed their wisdom through real work and real outcomes.

In a world drowning in AI-generated noise, trust is the new currency. Trust requires proof, credibility, and a system that amplifies your impact.

Kajabi Heroes have generated more than $10 billion in revenue. Not through gimmicks or hype, but through a unified platform designed to scale human expertise.

One place for your products, brand, audience, payments, and marketing. One system that helps you know what to do next.

Turn your experience into real income. Build a business with clarity and confidence.

Kajabi is where real experts grow.

Start Your Free Trial

The Wake-Up Call

I’ve seen creators lose accounts overnight.

Not scammers. Not clowns.

Smart, good people.

Years of work—gone.

Audience—gone.

Distribution—gone.

Back to zero.

That’s when I asked myself a question most people avoid:

What if I had to start over tomorrow?

That question changes how you move.

The Alpha I Missed (Until Now)

When I started writing newsletters, the game finally became clear:

Reach is rented. Ownership is permanent.

A newsletter isn’t “content.”

It’s infrastructure.

With an email list:

• I can contact people directly

• No algorithm

• No middleman

• No permission slip

Just me → them.

And them → me.

Two-way.

Opt-in.

Real.

They can unsubscribe anytime.

They can stay if the work earns it.

That’s how it should be.

Let’s Be Clear

If you don’t own your distribution,

you don’t own your business.

You’re a guest.

And guests get removed.

Social media is great for discovery.

It is terrible for ownership.

I’m done confusing attention with leverage.

This Isn’t a Newsletter. It’s a Media Company.

This isn’t a hobby.

It’s not a backup plan.

It’s not “extra.”

This is me building:

• My own media company

• Direct to subscriber

• No gatekeepers

• No algorithms deciding my fate

If every social platform I use disappeared tomorrow,

I would still have my people.

That’s the difference between posting

and operating.

Why This Works for Me

love writing.

I’ve already written two books.

But books demand long attention.

Newsletters create rhythm.

Now I get to tell my story:

• In real time

• In pieces

• Without asking anyone for permission

Most of these take about 20+ minutes to read.

That’s intentional.

This isn’t fast content.

It’s training.

What This Newsletter Is Really About

This is about:

• Owning your audience

• Owning your voice

• Owning your distribution

Not chasing virality.

Not begging algorithms.

Not building on land you don’t control.

If social media disappears tomorrow,

I don’t disappear with it.

That’s power.

So you get a choice:

Keep posting into the void.

Or build something you actually own.

I already chose.

Welcome to owned media.

Welcome to direct distribution.

Welcome to the part of the internet that can’t be taken from you.

Thank you for supporting me.

Now let’s build.

If you have any interest in writing newsletters, reply to this email and we can discuss it.