You Forgot, Didn’t You?

It’s 8:40 PM.

Almost 9:00 Eastern.

I’m in bed.

Writing this newsletter… from bed.

And before you get comfortable—no, this isn’t permission to shut it down for the day.

Because while I’m in bed, I’m moving.

I’ve done planks.

Bridges.

Twists.

I’ve folded my body up like a pretzel, stretched my hips, opened my spine, fired my core.

In bed.

With an Athletic Entrepreneur mindset.

Now let’s talk about you.

You didn’t make it to the gym today.

Fine. Life happens.

But then you went to work…

Came home…

Sat on the couch…

Laid in bed…

Scrolled…

Watched TV…

Read a book…

And you didn’t move your body once.

No squats.

No push-ups.

No sit-ups.

No planks.

No sweat.

Yet you read this newsletter.

You know the pillars.

AE25.

AE50.

AE75.

AE100.

You know we don’t believe in “all-or-nothing.”

You know we believe in energy distribution, not gym perfection.

You know movement is supposed to be woven into the day—not scheduled like a luxury.

So what’s up?

Why are you here…

If you’re going to lie to yourself at night?

Why subscribe to Athletic Entrepreneur

If you plan to live like movement is optional?

Let me be clear:

This isn’t a fitness newsletter.

This is a standard.

You don’t get to be exhausted from nothing.

You don’t get to say “I’ll start tomorrow” while your body hasn’t even been asked a question today.

The bed isn’t the enemy.

The couch isn’t the enemy.

Inactivity is.

The bed might be the greatest workout mat on earth—

if you decide to use it.

I want movement to be natural for you.

Automatic.

Unnegotiated.

Because that’s how it’s been my whole life.

And that’s what this community is about.

I see you.

I see the laziness trying to sneak in at night.

But understand this:

You can’t be a subscriber here

and stay lazy.

That’s not how this works.

We don’t play that.

Now move.

—

Athletic Entrepreneur